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Table 2 Components of the AMFm communication campaigns generally included across all settings

From: Communicating the AMFm message: exploring the effect of communication and training interventions on private for-profit provider awareness and knowledge related to a multi-country anti-malarial subsidy intervention

AMFm supporting interventions for communications

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National launch;

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Mass media communication through TV and radio (principally advertisements, with some TV and radio talk shows);

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Outdoor media (billboards);

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‘Small media’ (posters);

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Interpersonal media (community meetings and road shows)

Commercial promotion of co-paid ACT

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‘Small’ media provided by importers and wholesalers of co-paid ACT (e.g. branded posters and banners displayed within outlets)