Table 4 Adjusted odds ratios of recall of specific messages by information channel
Message | Information channel—adjusted OR (95 % CI) | ||||
|---|---|---|---|---|---|
Campaign | Health worker | Mediators | Media | Social networks | |
Use net | 3.4 (2.7, 4.3) | 2.2 (1.7, 2.7) | 3.5 (2.8, 4.6) | 3.3 (2.6, 4.1) | 2.6 (2.0, 3.4) |
Sleep under net every night | 3.3 (2.6, 4.1) | 3.9 (3.1, 4.8) | 3.8 (2.8, 5.3) | 5.3 (4.2, 6.8) | 2.4 (1.8, 3.0) |
Hang net | 4.2 (3.3, 5.2) | 3.5 (2.8, 4.2) | 3.0 (2.3, 3.7) | 1.9 (1.6, 2.4) | 1.7 (1.3, 2.1) |
Nets prevent malaria | 3.0 (2.4, 3.7) | 3.7 (2.9, 4.6) | 3.7 (2.9, 4.7) | 2.8 (2.2, 3.4) | 6.2 (4.8, 7.9) |
Value net | 3.4 (2.5, 4.4) | 2.6 (2.0, 3.5) | 3.0 (2.3, 3.8) | 3.4 (2.6, 4.5) | 2.5 (1.9, 3.4) |