Table 3 Determinants of exposure to different information channels; results from multi-variable logistic regression models

Has campaign net versus non-campaign nets

OR 32.3

p < 0.001

OR 6.2

p < 0.001

OR 3.5

p = 0.007

OR 2.4

p = 0.005

OR 1.0

p = 0.99

Time since campaign^a

Increasing

p < 0.001

Increasing

p < 0.001

Increasing

p < 0.001

Neutral

p = 0.20

Decreasing

p < 0.001

Wealth quintiles

4/5 versus 1–3

OR 1.3

p = 0.023

OR 1.0

p = 0.93

OR 0.91

p = 0.36

OR 1.3

p < 0.001

OR 1.3

p = 0.033

Education of head

Secondary or higher

OR 1.1

p = 0.50

OR 1.2

p = 0.033

OR 0.76

p = 0.011

OR 1.3

p = 0.008

OR 0.92

p = 0.50

Age of head of HH

15–29

30–59

60+

–

OR 1.2

OR 1.1

p = 0.53

–

OR 1.1

OR 0.86

p = 0.077

–

OR 1.1

OR 1.5

p = 0.006

–

OR 1.2

OR 1.2

p = 0.43

–

OR 0.75

OR 0.89

p = 0.069

Gender of head

Female versus male

OR 1.0

p = 0.77

OR 0.87

p = 0.20

OR 1.0

p = 0.74

OR 1.2

p = 0.10

OR 1.1

p = 0.43

Family size

Less than 3^b versus more

OR 0.91

p = 0.39

OR 0.67

p < 0.001

OR 0.85

p = 0.11

OR 0.84

p = 0.069

OR 0.66

p = 0.001

Residence

Urban versus rural

OR 0.88

p = 0.31

OR 1.2

p = 0.21

OR 0.82

p = 0.15

OR 0.85

p = 0.20

OR 1.7

p = 0.001

Region

North versus South

OR 0.49

p < 0.001

OR 0.74

p = 0.15

OR 3.3

p < 0.001

OR 1.3

p = 0.17

OR 0.95

p = 0.77

Radio ownership versus none

OR 0.91

p = 0.43

OR 1.0

p = 0.66

OR 0.89

p = 31

OR 2.7

p < 0.001

OR 1.1

p = 0.52

Year

2009 versus 2010–2012^c

OR 3.3

p = 0.004

OR 0.83

p = 0.66

OR 2.4

p = 0.076

OR 1.2

p = 0.62

OR 0.26

p < 0.001